TurboTax Spot Animations

Taxes aren’t cool, no matter how you cut it, plain and simple. At TurboTax design, we pride ourselves on obsessing about the customer and their problems. We know and understand that this experience can be one of the most stressful processes of their year. So, why not bring a little delight into this process? Animations aren’t new to TurboTax, but highlighting certain delightful spots was a new approach. Helping to tell a story a little clearer. Ultimately, prioritizing thoughtful designs and animations at these moments fosters a more satisfying customer experience, encouraging exploration and interaction while reinforcing brand loyalty through memorable interactions.