TurboTax FY24 visual refresh sizzle reel

TurboTax 2.0 is a modern and user-friendly design system for all TurboTax products. We updated foundational elements like color, typography, corner radius, and elevation to create a visually appealing and confidence-inspiring interface. These updates touched every component and asset in our design system and are 100% compliant with accessibility standards achieving our design objectives for the E2E customer experience.

For TurboTax, there was a lot of change and innovation in FY24 incorporating past season learnings, matured technology, and a growing portfolio. This means updating the shell to accommodate Intuit Assist and progress (aka race mode), among other things. And so we embarked on a visual refresh to our design system. It has been 6 years since the last refresh, and it’s important to stay up to date with enhancements to our Intuit Design System such as Color 2.0, the latest design trends and usability standards. Furthermore, we dug into VOC verbatim to hear what they were finding confusing or unpleasant and were able to uncover valuable insights and turn them into opportunity areas.

This was truly an end-to-end effort by many teams across the Consumer Group org and beyond. Collaboration credit: Sean Serrano, Benjamin Myers.